Digital signage is transforming the retail automotive space by enriching the customer experience and opening new sales channels. A targeted digital strategy serves two critical dealership audiences:
– Prospective buyers in the showroom
– Service customers awaiting maintenance
Creating Opportunities Through Engagement
Digital signage doesn’t just modernize the dealership atmosphere, it creates unsolicited sales opportunities. When service customers see live, relevant offers displayed while waiting, they become more receptive to upgrades and new vehicle offers, leading to higher incremental sales with reduced resistance.
Building Trust & Confidence
A well-executed digital environment builds trust, transparency, and a sense of value, fostering a professional atmosphere that motivates customer confidence. Ambiance sells, and digital media is the tool to shape that ambiance effectively.
Scientifically Proven to Work
Studies confirm that banner-style digital signage (especially those with live TV and a scrolling message bar) attracts and holds customer attention. Unlike passive ad loops, this format keeps customers engaged while promoting service specials, accessories, and new inventory, all while they watch the programming of their choice.
